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Found this comment

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Posted: Tue Mar 13th, 2012 11:18 am

Tony Duronio
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Interesting. "Even if you don't know watches you know Rolex"
This was the last line to an up coming sale at Beyond the Rack. A little odd but actually sums up the average watch buyer IMHO

Posted: Tue Mar 13th, 2012 11:29 am

Skipdawg
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Yea very true. Many of my non-wis friends are surprised I don't have a Rolex or Omega in the collection. LOL

Posted: Sat Mar 17th, 2012 08:33 am

Hammerfjord
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I heard on my side that "those who sh*t money and know nothing about watches just wear Rolex..."
The funniest one happened to a TatooWis friend of mine not long ago.
A customer comes to get a tatoo in his studio, after talking around the job to be done, the guy seats in the suffering chair and my friend see a PO on his wrist.
My friend: "Cool, you have a nice Planet Ocean there..."
The client: "No...It's an Omega!"

Posted: Sat Mar 17th, 2012 10:19 am

Tony Duronio
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Hammerfjord wrote:
I heard on my side that "those who sh*t money and know nothing about watches just wear Rolex..."
The funniest one happened to a TatooWis friend of mine not long ago.
A customer comes to get a tatoo in his studio, after talking around the job to be done, the guy seats in the suffering chair and my friend see a PO on his wrist.
My friend: "Cool, you have a nice Planet Ocean there..."
The client: "No...It's an Omega!"

Posted: Sat Mar 17th, 2012 08:22 pm

BA211
3T WIS

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Hammerfjord wrote:
I heard on my side that "those who sh*t money and know nothing about watches just wear Rolex..."
The funniest one happened to a TatooWis friend of mine not long ago.
A customer comes to get a tatoo in his studio, after talking around the job to be done, the guy seats in the suffering chair and my friend see a PO on his wrist.
My friend: "Cool, you have a nice Planet Ocean there..."
The client: "No...It's an Omega!"

Too funny!

Posted: Mon Mar 19th, 2012 10:15 am

oagaspar
Site Founder

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I think this is a testament to Rolex...for building a great watch,and marketing strategy that they are so recognizable and revered as a watch brand!

Posted: Mon Mar 19th, 2012 12:22 pm

RussellB
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Agree with that comment, but its like many things.
Sony vs Onkyo for those who know audio.
Canon vs Hassleblad for those who know cameras
Or even Porsche vs Gumpert for those who know cars, there are always well known brands and better brands out there but marketing is king, look at Apple!

Posted: Tue Mar 20th, 2012 06:23 pm

mousikorygxos
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RussellB wrote: Agree with that comment, but its like many things.
Sony vs Onkyo for those who know audio.
Canon vs Hassleblad for those who know cameras
Or even Porsche vs Gumpert for those who know cars, there are always well known brands and better brands out there but marketing is king, look at Apple!I agree.

Posted: Fri Mar 23rd, 2012 12:20 pm

clouser
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oagaspar wrote: I think this is a testament to Rolex...for building a great watch,and marketing strategy that they are so recognizable and revered as a watch brand!

So true! Whenever a non WIS finds out I collect watches, the first thing that usually comes out of their mouth is "Do you have a Rolex?"

Posted: Fri Mar 23rd, 2012 12:42 pm

Hammerfjord
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clouser wrote:
oagaspar wrote: I think this is a testament to Rolex...for building a great watch,and marketing strategy that they are so recognizable and revered as a watch brand!

So true! Whenever a non WIS finds out I collect watches, the first thing that usually comes out of their mouth is "Do you have a Rolex?"

I often related this reaction to the fact that Rolex constantly broke down any record on advertising investments.
As most of those who know the name, never seen any of it in the "flesh".
No watch brand in the world's history used as much as half as Rolex used on advertising: It's a known WIS fact.
At this point: Who wouldn't have heard of them even they are not the best?

Posted: Tue Mar 27th, 2012 11:28 pm

murphy j
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Tony Duronio wrote:
Interesting. "Even if you don't know watches you know Rolex"

Tony, I've found this to be very true.

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