View single post by stew77
 Posted: Wed Feb 10th, 2016 02:46 pm
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stew77



Joined: Thu Mar 26th, 2009
Location: Colorado USA
Posts: 10252
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I agree with you Oscar on dilution of the brand, and I can think of at least a few brands that this has happened to.

Bremont is an extremly young brand (only having been around since 2002), but it seems like they have been pretty successful at establishing themselves as a premium luxury brand. Some of that is marketing, but much of it in my opinion is offering a truly premium product (both design and manufacturing method). I have, unfortunately, never experienced the brand in person but their designs and use of hardened case materials (2000 Hv on the Vickers hardness scale puts them ahead of about anything else out there), and puts them in a very competitive position IMO.

I find the whole "sold without the Bremont box" very strange indeed. Gemnation has offered select models at 20% off in the past, but not 50% as far as I've seen. Like you said, how much is the box worth? subtlelaugh.gif