AntFarm

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Interesting question because I was just thinking something very similar. I have a Rolex date-just and I like it just fine, however I fine myself wearing watches that cost a 10th of the price of it and they seem to do the job just as well. Now it could be a phase I'm going through where I just don't want to wear it, however, I did the last two days just to give it some wrist time, but once I got home I immediately switched to my Sea Angler or my Sea Shark. Now here is my question... Is it mostly just good marketing that drives the price on these big name watches or is it something else, because I find some of these boutique watches are of as good or they seem to be better quality then some of these high end watches. I realize, as Ken stated above, that Rolex is the golden ticket that everybody knows, but some of the others are not as fimiliar to the masses. just my $0.02
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