View single post by KenC
 Posted: Sat Sep 20th, 2008 08:53 am
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KenC



Joined: Sun Sep 4th, 2005
Location: Florida &, Arizona USA
Posts: 11288
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 Yes...and no.  Many of Panerai's movements are not proprietary.  Many of the movements in many of the mid level luxury brands are not proprietary.  Most are simply decorated off the shelf movements or slightly reworked movements that are now designated as a brand's "caliber".  But here is the bottom line...most of the cost of the market price of a watch is simply this:

"WHATEVER THE MARKET WILL BEAR!"

The company's cost basis and profit may be determined by development and production costs plus the costs of promotion, distribution administration, warranty rate, salaries, etc....but the price anything sells for is as above...whether it be above or below the actual cost of the item.