View single post by Steve Laughlin
 Posted: Mon Jul 20th, 2009 12:15 pm
PM Quote Reply Full Topic
Steve Laughlin



Joined: Sat Oct 11th, 2008
Location: Overland Park, Kansas USA
Posts: 1395
Status: 
Offline
MMCGINN wrote:
I own a Barracuda (No. 24) and I would have no problem with a reissue with a different dial color.  Ralf has said if he changes the blue dial it would no longer be called the Barracuda.  The blue fish was the name inspiration for the Barracuda.  So if there was reissue it would have a different dial and name.


This is correct, the Barracuda is blue and a different dial color with that case would probably not be called a Barracuda.

At this time we do not have a plan to use the Barracuda case again, it is used by other watch companies and not exclusive to Benarus. In the future we are going to design a new case that will be our own unique design that will be a "tool diver" that fits into the same category as the Sea Devil and the Barracuda. This is not something we are working on right now because of how busy things are right now with the Moray being completed and shipped, the Megalodon series 1 gearing up for production as well as the GMT and the future GMT Auto. But it will be something for us to make in 2010.

To answer the questions about reusing a case with a new series, we will reuse the Megalodon case for a series 2. We will also do this with any case that we can design and build to be exclusive to Benarus. The future series would have different dial colors, or even designs, but the case can't be changed so often.

Also, sticking with a case design creates brand recognition, which is "the case" with Rolex subs, Panerai, and Hublot to name a few, all producing Limited Editions in the same case, year after year, with little if any modifications to the case design.

Regards,
Steve Laughlin

Last edited on Mon Jul 20th, 2009 12:37 pm by Steve Laughlin