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| Joined: | Thu May 14th, 2009 |
| Location: | East Hampton, New York USA |
| Posts: | 1360 |
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For example, as you state, a small watch manufacturer makes a limited build of only one hundred of a specific design.. and most likely works on a smaller profit margin, he does not pay for alot of advertising selling mainly on the web, which will have the largest market he can reach , and cost him little.
And as you state KD, Rolex may make over 10,000 of a certain design and label it as a limited edition, and make annually over 500,00 watches, and pay for a large amount of advertising and that cost is passed on to the consumer, and must sell this larger quantity of a "limited edition" to make his profit. I' am not saying the cost associated with a Rolex is not warranted, but to me they are not as limited, say as the Dievas Vortx will be, and alot of the cost of a Rolex is advertising and name recognition
and in my personal taste,
I do not care for Rolex designs, they are done not only in tremendous amounts by Rolex, but copied by a huge segment of the watch industry
It also comes down to popularity of a brand, and brand recognition.
As for Dievas, in this country, they are relatively an unknown company, so for them to produce thousands of a model and call them limited, they would most likely end up with watches, they can't sell.
Another example is the Lighton watches, that a WIS member bought and displayed on this forum....in my opinion a really beautiful, extremely well made exclusive design, with the original retail price tags in the thousands price range... all limited editions, and probably worth it as far as the retail industry pricing goes.
Problem is ...no one ever really heard of them, they probably did not sell well, and the company stopped producing, and the watches are now selling for around a third of their retail price, and in my opinion a steal of a deal... And if they last, next year I will buy one, just a little out of cash right now with all my latest buys.
Anyway... now my head hurts from having to think too much
