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| Joined: | Tue Jan 12th, 2010 |
| Location: | Tampa, Florida USA |
| Posts: | 28 |
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This is Alldaron, founder and former owner of Debaufre. As many of you know, my father (Jon D.) and I started and built Steinhart Watches from the ground up, with Gunter as our designer. We were then forced to change the name due to a lawsuit by Steinhausen - the company selling in Delta Skymall magazine, and we turned Steinhart over to Gunter with an agreed collaboration that together we cover the US and European markets.
We picked the name Debaufre for historic reasons. We proceeded to build up Debaufre as a classic company with affordable prices and incredible service. We stopped selling the Nav-B watches because at the end of 2008 we got sued by Richemont, the parent company of IWC. The lawsuit was settled out of court in July 2009.
My father completely retired from Debaufre in December of 2009. With high hopes I signed on a new business partner as the CEO - Brandon Marion. Unfortunately by February, Brandon and I were at an impasse with unresolvable differing opinions about how Debaufre should be run and the direction in which we should take the company. Due to this, I resigned my duties and responsibilities as president by mid February. After weeks of negotiations, we agreed on a settlement and I turned over my ownership shares of the company. I wish them all the best with their future business endeavors. I alternately wear the Aero Gent and the Triton 2000, they are amazing watches. I believe everyone should own one. :-)
What has become of Alldaron? I have launched a new watch company focusing on private label Swiss production; and have formed partnerships with various renowned pilots and international racing drivers.
I wanted to personally extend my appreciation to those in the forums who supported my father and I in our creation of Debaufre. It was a pleasure getting to know many of you personally and I hope that in the future we can collaborate on another project.
Best wishes,
Alldaron