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| Joined: | Thu Apr 16th, 2009 |
| Location: | Arctic, Norway |
| Posts: | 5821 |
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Hello people of 3T,
It's funny that my first post is actually of someone else's brand, but I think this post is a good indication of how the world of watches works and would like to put forth my opinion on the matter. Being the voice of reason, I just want to say that there is always a method to the madness for certain actions of any brand. You have to ask yourselves, if brand A told you the truth about their manufacturing, would you pay the amount that they think their products are worth based on how much they value their own designs?
The fact of the matter is (and I hate to have to say this), is that branding/ marketing/ product placement is a consumer driven decision. If people did not place such a high importance on 'swiss made' watches, then brands will not purport this, even if it was not true. There is very little emphasis on originality and design as watches are becoming more of a commodity. It must have an ETA inside, it must be 316L stainless steel, it must have C3 superluminova, It must be at least 300m WR, AR coating, domed sapphire, etc etc etc.... the list goes on, and when it's stamped 'swiss made' then the price is ratcheted up another notch. I for one do not see what doxa did wrong because they didn't set the rules for 'swiss made' neither did they break those rules.
We need to start to question 'why' we buy our watches and what is really important to us as consumers and base our decisions on that. Ultimately the online community for watches is but a very very small percentage of the consumer market for watches as a whole.
BTW, Love this forum and hope to contribute where I can.
Movas, welcome at first!
I have to disagree on some things. People want "Swiss made" at first because it's a guarantee of quality standard.
With the different life standards over the world, the costs of productions are differents then the buyer expect to be passed-on those differences.
When your watch-cases are made in Hong-Kong, the cost is very reduced. If you justifie your high prices by saying that your cases are made in Switzerland or even inhouse at your own factory and in fact, you have them made at lower cost in China: You are just fooling your clients for making more money.
Helenarou don't fool anybody: They have it made in Hong-Kong, say it and pass-on the low prices.
Kazimon have it all made in Germany(inhouse for the 1500 case) and justify his higher cost with those facts: Real facts...Not lies: I own a custom 1500.
For some different reasons, such as quality standards(one of them can be patriotism), some clients want them watches made in a particular country.
If I want a watch 100% made in Norway, I will assume at once that it will cost me more than a watch made in Switzerland as we have higher life standards here, higher taxes on most of things ect...Yes: Everything is expensive in Norway.
At the end: We just want what we pay for: Nothing else.
We don't like to feel fooled by greedy fabricants: Whoever they can be.