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| Joined: | Thu Nov 3rd, 2005 |
| Location: | USA |
| Posts: | 1783 |
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Agree to a point, but one must realize that " branding/ marketing/ product placement is a consumer driven decision" is developed and paid for by millions upon millions of dollars of promotion, advertising and endorsements, which ultimately become part of the cost of "production" of the watch (not to mention the corporate salaries involved).
Just as in golf, the parts price of a $400 driver is probably less that $20 including graphite shaft, head, grip and assembly, there is a huge investment in sponsorships, advertising and endorsements that comprise most of the manufacturer to retailer price.
Rolex, for example (overpriced by anyones standards) must spend close to $100 million a year (more or less) on advertising and endorsements. Those dollars must be expensed somewhere...does it make it a better watch than many others? No...but the "Johnny Watch" is assembled for a certain cost and then promoted for "pennies" on watch forums, etc. If Johnny were to spend 10's of Millions of $ promoting the "Johnny Watch", it would be perceived to be of a higher quality than it may or may not be.
