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| Joined: | Sat Mar 1st, 2008 |
| Location: | SnoTown, Washington USA |
| Posts: | 407 |
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Hello people of 3T,
I for one do not see what doxa did wrong because they didn't set the rules for 'swiss made' neither did they break those rules.
Well, I sure see it! These rules define the minimum. Just because you've met them doesn't mean that you are being honest with your customers. Look at how Doxa has responded to the situation -- removing the photos and closing threads. What does that tell you? It tells you that they know that part of the value of their watches comes from the false perception that their watch cases are built is Switzerland -- and they are actively trying to eliminate the evidence that shows otherwise. I.e., promoting a lie.
While this is morally reprehensible, I'm not even going to argue that they are "wrong" for that reason. They're wrong from a business standpoint. Their PR is almost entirely built around the various WIS fora, and once these folks realize that they're being defrauded, I think that Doxa's business will be impacted. I know it will certainly be a factor for me if I ever consider buying a Doxa in the future...which is something I really doubt now.