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| Joined: | Thu Apr 16th, 2009 |
| Location: | Arctic, Norway |
| Posts: | 5821 |
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oagaspar wrote:I think this is a testament to Rolex...for building a great watch,and marketing strategy that they are so recognizable and revered as a watch brand!
So true! Whenever a non WIS finds out I collect watches, the first thing that usually comes out of their mouth is "Do you have a Rolex?"
I often related this reaction to the fact that Rolex constantly broke down any record on advertising investments.
As most of those who know the name, never seen any of it in the "flesh".
No watch brand in the world's history used as much as half as Rolex used on advertising: It's a known WIS fact.
At this point: Who wouldn't have heard of them even they are not the best?