Hammerfjord

Joined: | Thu Apr 16th, 2009 |
Location: | Arctic, Norway |
Posts: | 5821 |
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stew77 wrote:
Hammerfjord wrote:
movas wrote:
Wow.... looks like they got the guy who designed those Jean Richards to design for them. So sad, they had something good going.
BTW, WTF is a guy running in the background have to do with the brand??
The jogging city-guy in the background gives you a hint about the new direction in which Anonimo wants to be profiled now.
The modern sporty man who jogs in-between his days in the office is the man who will represent Anonimo today.
Anonimo is not anymore a military/navy or adventurer watch: It's a fashion brand who at the end, took the very same way as Paneraï...
From the successful navy supplier to the small shops of Firenze then the manufactures of Switzerland via the red carpets of hollywood.
That was my response to the Anonimo home page showing the jogger on the front page too movas...wtf for sure??? Such a sad thing to see from a brand with genuine historical roots...I said it before, but I'll say it again...I'm bummed as a fan of the previous brand.
Will - you got all that from the jogger on the front page? Careful my friend...those close to insiders of the new Brand ownership say that the BIG surprise at BaselWorld 2013 will be the introduction of a new line of digital running trainer watches that will rival the likes of the long standing Timex Ironman line (said to be available in a stylish mix of fresh 2013 colors). 
Yep...I'm bummed about the state of the brand...
WTF!!!!???? "Digital running trainer watches" ??
I certainly didn't know but I could foresee them strategy there: It's obvious that they try a whole different profile of the brand.
Here's a picture of the new owner by the way...

Just joking, it's a caricature: We call that a "Swedish brats" up here...
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