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| Joined: | Thu Mar 26th, 2009 |
| Location: | Colorado USA |
| Posts: | 10254 |
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So he states 3 key things that make Anonimo a special brand:
1)Indisputable Italian passion for design.
2)The history of watchmaking that the Anonimo brand was built on.
3)The Florentine artisanal way of making objects...Truly brilliant craftsmanship.
And as you said, his advice is "Before anything else, try to get a very thorough understanding of what luxury is about".
hmmm...ok...I can understand wanting to drive marketing and increase sales in international markets where luxury watch brands are successfully growing, but this David Cypers has thrown away everything that made the historical Anonimo brand great (even more dumbfounding is that he seems to understand what made the brand great by speaking to the list of 3 above
), and has gone for high fashion "luxury" with the "New Anonimo Brand".Sheesh...that's one way to do it...
