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| Joined: | Thu Apr 16th, 2009 |
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Rolex doesn't have to advertise 100% Swiss much like Patek doesn't because it is implied with the brand...Rolex has the largest,most state of the art watch facility in the world Will...in Switzerland...why would they need to produce or source parts from Asia?
Yes, it's implied as you say... Implied is what people think: It don't mean that it's 100% real.
Yes they have this new facility: It opened the 16th october 2012.
I know about it and been writing about it here before:http://www.fhs.ch/en/news/news.php?id=1031
Prices been rising at the same period as well: Surprisingly enough since them watch production is the world's most efficient and that them cost is falling down to frontiers no manufactures can reach in Switzerland.
Don't tell me that they needed money to build it:
1) They didn't need this factory absolutely.
2) If they didn't have the fonds for it, it would never have been born.
Maybe the prices went up because more parts than ever are made by them now.
But also meaning now that more robots than humans are making your new Rolex.
Let's considerate that now everything is in-house... If so?
Because in this article I post, you can read "..the brand designs and manufactures in-house all of the essential components of its watches."
Essential components: Means not all, but the main ones to me.
I doubt that they manufacture them crystals or gaskets for example...
But who does?
Anyway: Seems like the only thing thats counts is what is "implied".
And before that new factory? As I was saying: They apparently had many suppliers... What was made in Switzerland then? All of it? Don't believe so.
And Tudor? All the price difference between a Tudor and a Rolex is only based on the movement? ETA or in-house?
This same world´s most efficiently factory built Rolex movement which has a cost certainly reduced to ETA levels or right above by now...?
If you knew how low is the cost for a Sub to be built right now, you would certainly be shocked.
I don't know this cost: It's certainly more guarded than anything else in Switzerland.
I can observe everywhere that this cost is also implied by the consumer.
Of course: This new 60% law will not hurt the biggest brands. It never was meant to do that.
It was meant to break the back of those who only had a Swiss movement inside them Asian watches and was even pushing it by having them mounted in Asia.
That's what the FH wanted to hurt at first. The "Made in Swiss" joke.
To tell them: If you want to continue, you will have to use more Swiss labor.
It may be a small start but every milestone counts in this direction.
For the little quote, Patek is far to stand in the same game as Rolex Oscar...
At every levels, even from what people imply or the real facts about production.