oagaspar
| Joined: | Sun Sep 4th, 2005 |
| Location: | Akron, USA |
| Posts: | 28517 |
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your passion is wonderful Will,but unfortunately the 60% is a joke to the entire Swiss watchmaking community and most likely will change nothing...I have been talking to several Swiss watchmakers who tell me this first hand,not google.When have you ever heard of a watch company busted for breaking the 51% rule?...bottom line is that the Swiss Made campaign was more about weakening Swiss rivalries than keeping the Asians out...the higher the percentage the more likely the Swatch group would have strengthened as they hold a 70% market share...it was about keeping the playing field level and was politics my friend!
Rolex and Patek as well as any proven(not start up) large company spends around 7-10% of their annual budget on advertising...why does one company spend more than others?...because they earn more,thus making the percentage appear to be higher.
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