View single post by KenC
 Posted: Mon Dec 31st, 2007 04:56 pm
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KenC



Joined: Sun Sep 4th, 2005
Location: Florida &, Arizona USA
Posts: 11288
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 The same could be said about Swatch many years ago....Timex has been trying to expand into the middle and upper markets...that is why they changed from Timex to TX and why they are buying up other brands.  As I recall, they bought Versace a couple of years ago.  Short, but interesting read:

http://blog.breitlingsource.com/2007/12/02/the-future-of-timex-watches/

The Timex Group consists of several brands and licenses which now include: Vincent Berard, Versace, Versus, Valentino, Salvatore Ferragamo, Guess, Helix, Nautica, Mark Ecko, Avirex, Timex, TX, Acqua, and Carriage. They are spread among 5 divisions based in Switzerland and the USA.