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oagaspar Site Founder
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ran across this new Swiss brand in the latest issue of "Swiss Watchmaking"....what do you guys think?... http://www.codexwatches.com/en/the-brand/ Attachment: codex-watches.jpg (Downloaded 145 times) |
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Skipdawg 3T WIS
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Interesting watches. Had not heard of them before. Like the design. |
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hucky 3T WIS
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too bad the crown was not the other side, wrist bite, but cool looking |
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mcwright Admin
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Too busy for me. Too many X's. Don't need them on the dial and then on the lugs. |
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Skipdawg 3T WIS
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Hay someone could paint the X's red and it would be good to go for Ken. |
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Paxman 3T WIS
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mcwright wrote: Too busy for me. Too many X's. Don't need them on the dial and then on the lugs. +1 |
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Gregger 3T WIS
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Don't like the "X" on the lugs....but do like the design.. |
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Jeep99dad 3T WIS
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Way too much going on, too busy and kinda blingy for me. |
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Hammerfjord Moderator
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This new brand is not about watches, it's about branding... Definitely not a European way of communication in my meaning. Even less a Swiss or german way... Ideal watch for pornstars: Xs everywhere, flashy, all about appearances |
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Graham 3T WIS
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Not for me............. |
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Jeep99dad 3T WIS
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Hammerfjord wrote:
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elemental 3T WIS
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Not even if you were buying ...bleck! |
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Hammerfjord Moderator
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Jeep99dad wrote:Hammerfjord wrote: Hehehe, thanks! |
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murphy j 3T WIS
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Meh. Too blingy for my taste, but I do like the use of vintage manual movements. |
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bigrustypig 3T WIS
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I think the dials are too busy and overall design is too flashy. The company could have come up with a better name than CodeX, I guess. |
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watcher 3T WIS
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The triple calendar on the bottom right of the pic could be appealing but I'd like to see the bling turned down a bit. <later> The Venus Master model. Apparently only available in 135g of 18ct gold! Good grief. Last edited on Wed Dec 15th, 2010 06:16 am by watcher |
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oagaspar Site Founder
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I used this new Swiss label to show what is going on in Swiss Made watches recently....CodeX is indeed a Swiss company aka Swiss Chronometrie SA with a Jura based director Rene' Kohli who trademarked the name CodeX in 62 countries and launched the company in Switzerland....but the capitol came from a partner and Chinese businessman Tao Li,CEO of Ebohr Manufacturing who not only put up the money but is making the cases. ...Ebohr is a low-medium end watch producer who also sells under the name of Rossini a inexpensive watch brand you can find on eBay. ...with all the talk about about established Swiss brands who were at 1 time considered or thought to be 100% Swiss and have now started outsourcing to China I found this new company CodeX to be a twist in the latest development of China trying to go mainstream Swiss with the Asian market in view by partnering and launching in Switzerland....many of the local boutiques have called this new brand a "Trojan Horse". |
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Hammerfjord Moderator
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....many of the local boutiques have called this new brand a "Trojan Horse". Meaning..? Supposed to be a beautifull thing hiding in fact deception? |
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oagaspar Site Founder
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or a Swiss horse hiding it's Chinese origins...deception nonetheless.. ...the Asian watch market is the largest and even they want Swiss quality...although the CodeX cases are made in HK they are said to be finished in Switzerland...so does this make it right to charge high end Swiss prices as CodeX and many other Swiss watch companies are doing? |
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Hammerfjord Moderator
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oagaspar wrote:or a Swiss horse hiding it's Chinese origins...deception nonetheless.. When brands without conscience see that somes are making a lot of money by doing it without beeing exposed: They are offcourse tempted to do the same... Fabrication cost: 200$ / Selling price: 2000$ is tempting...For people who have no mirrors at home. The problem is that greed will destroy the Swiss watch industry and it's credibility if nobody ever get exposed selling lies. It's not the Chinese's fault: It's the fault of those brands. If the Chinese wasn't doing it, it would be someone else. The "swiss made" appellation should be more restricted. |
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oagaspar Site Founder
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in 07' the Swiss federation voted in favor of stricter laws governing "Swiss Made" to 80% of final production to be done in Switzerland...the Swiss government in turn voted it down as they felt it would hurt many Swiss brands... ...so Will you are right that certain companies will try to get away with whatever they can whether it is within Swiss Federation guidelines or not as many of the HK factories will put whatever you like on their dials and cases...but as long as WIS continue to believe whatever they read or are told this deception will go on... http://timetechtalk.com/view_topic.php?id=7651&forum_id=1&highlight=swiss+federation |
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Hammerfjord Moderator
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I see Oscar...A shame that the Swiss Gvt turned down this 80/20 proposition. And I tell you: It wasn't for protecting Swiss brands.. It was just for protecting the capitals they received from taxing those brands. Like Switzerland wasn't rich enough, they prefered to degrade them future watch appellation for present money: They just sold themself like... ![]() |
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ndburley 3T WIS
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Bit like a Jackson Pollock on a watch face...a bit busy for me also. |
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ndburley 3T WIS
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No there are a load of Greeks waiting inside for you to put it on your bed side table then while you sleep.........lose 5 minutes!...also they change the setting on your toaster so in the morning your toast burns.... Hammerfjord wrote: ....many of the local boutiques have called this new brand a "Trojan Horse". Last edited on Thu Dec 16th, 2010 05:11 pm by ndburley |
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mattnatti 3T WIS
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pasadena |
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