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murphy j
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I've been playing with the idea of my own business. The basic idea is a cigar shop with fine luxury items for men. My question to you guys is what kind of items you would like to see in such a place? I know watches are a given, but I was also thinking zippos, money clips, wallets, mens jewelry and fine pens. What else? I'm just trying to work up a basic outline of what the place would carry, but haven't gotten into the nuts n bolts of a business plan. I'm waiting till I get back permanently before working on this as a serious idea. Any and all suggestions are welcome and will be given due consideration. Thanks in advance.

IanM
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Well, Murph - establish if you want a bricks and mortar, or internet-only presence, or a combination of the two. Research other businesses in the area who sell similar items. Don't look at things to sell to your friends - look at items for which there is new and ongoing demand. Add watch boxes and cigar cases, and don't make the items too gimmicky. Offer exceptional service. Back up your promises. Be fair and consistent.

Other than that - surround yourself with items that mean something to you, and I am sure that they will mean something to your customers.

Mate - it isn't advice, just a series of ramblings. But whatever your decision - good luck with it!

Cheers - IanM

murphy j
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Most of my friend don't have the same enthusiasm as me about watches or even cigars, so I'm not really looking to sell to my friends. There are a couple of cigar shops around here, but nothing like what I've described above. My idea is to attract people of modest means who are becoming interested in finer things to people who are more discriminating buyers. I want to provide a quality product at a reasonable price and give friendly knowledgable service. I would even like to attract women who are seeking gifts for their husbands and boyfriends. I know I'll have to start small, but the aforementioned would be the goal.

scottran
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I would also add fine pocket knives and whiskey flasks.  Some fellas may want to enjoy some of their favorite brandy or cognac with a fine cigar.;)  I dont know about the jewelry though.  I am not into that.   Heck,  I dont even wear my wedding ring.  Like I tell my wife, my last name didnt change.subtlelaugh.gif  In truth though, working on cars and wearing rings isnt the safest thing to do.  I had a fried lose his finger working on a car wearing his wedding ring.  

murphy j
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Pocket knives are a good idea. A friend of mine mentioned them also. The nice gentlemanly going to Sunday church type of pocket knife. The flasks are good idea too. Thought about an engraving service for the zippos, I bet that'll work for the flasks too.

Skipdawg
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We have a little place like that here in town. I don't smoke at all anymore but like to go look. The fellas selection of watches are nothing to even mention but I like to look at his newest cigars just see what he has, base ball hats, pocket knives, Hurricane torch lighters and some of the other mens jewelry he has. Nothing high end. The owner keeps it simple for this is for the most part a simple small town.

murphy j
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Here there's both ends of the spectrum plus the up and comers in between. I really think there's a market here for the kind of place that this could be.

Skipdawg
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murphy j wrote: Here there's both ends of the spectrum plus the up and comers in between. I really think there's a market here for the kind of place that this could be.
Location location location is key. You want that visibility. I've seen 3 good businesses go under in the past 5 years here and the biggest thing I would say was lack of visibility.

murphy j
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Yep. Working that one too. Good buddy of mine has connections with the owners of a brand new shopping center next to BassProShop:D.

steve6387
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Hey Murph,

Good Luck with the venture.  I'm envious.  You'd be living my dream so I'll be cheering for you.  Others have given great suggestions.  My only $0.02.  Location and marketing.  Don't underestimate the value of having a store-front in the right location and spending a few dollars to market your business the right way to your target audience.

--Steve

KenC
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steve6387 wrote: Hey Murph,

Good Luck with the venture.  I'm envious.  You'd be living my dream so I'll be cheering for you.  Others have given great suggestions.  My only $0.02.  Location and marketing.  Don't underestimate the value of having a store-front in the right location and spending a few dollars to market your business the right way to your target audience.

--Steve

Murph...couldn't agree more with Steve.  In addition to location, marketing to your target audience is key...and, don't try to be all things to all people.  Target your audience carefully, carry quality and give exceptional customer service.  I would suggest limiting jewelry items to basics such as rings, cuff links and "chains".  The knife idea is terrific.

sleddog218
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I would also take as many opportunities to find and call shops that are similar to what you want to open, but in a non-competitive area. That way they can talk about their passion without fear of competition. You might get some ideas for inventory, not to mention an "in" with some possible vendors.

 

murphy j
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All good ideas guys, and ones I've heard in more than one place. Thanks for all the replies.

Watchstuff
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Great idea - I hope to see one of your francises in my area in a few years! LOL!  The only thought I have, and maybe this was included in your plan from the get go, is to have a small but cozy area (well ventilated of course!) for actual smoking.  I do not smoke anymore myself, but a few of my friends smoke cigars, and can seldom do so at home or work, so at least one of them hangs it out his car window on the way home from work...I don't know for sure, but I would bet that if he and some of his cigar buddies knew they could meet at the shop and not only buy their stuff  but head into a nice "back room" to enjoy one, it might become a popular meeting place, and somewhere to have "tastings" (or whatever you call them in the cigar world), etc.  Anyway, best of luck!

Ablejack
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http://www.holts.com/home.html

Here is a site for a successful Cigar shop in Philly. They have a nice selection of pens, lighters, cutters as well as pipes, loose tobacco, and other paraphenalia such as humidors. I even bought a nice poker set from them as a gift for my nephew.
You should browse around cigar bars and shops online to see what most carry, and of course follow your own instincts. Google cigar shop and a major city. Check out as many as you can.

Upstairs from the shop is a clubby lounge called Mahogany. As a cigar bar they are grandfathered exempt from the no smoking laws. Mahogany has humidor lockers for members, nice rugs, leather furniture, fireplace, full bar, with fine brandies and wine. There's also a limited food menu and pretty girls to serve.


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