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Say you were self employed and you created a product and called it a widgit. You spent thousands of dollars on research and development and use only the finest materials to make your product. You have built a reputation for having a quality product that is in demand. Then comes along some schmo that just goes out and buys one of your widgits. He just makes a copy of it,(no money spent on r&d). Uses inferior materials and calls it a widgedt. He sells it for a lower price and cuts into your earnings. Do you think you may be a little pissed off??
Do you think a company that makes and sells $6000 watches is really losing sales because I buy an inferior quality watch for a fraction of his price?
It's a different a story if the copy uses his branding and/or uses proprietary processes and/or designs.